Augmented Reality, A New Marketing and Training Strategy

The difference of virtual reality and augmented reality

Virtual reality is have visualization, rendering, and simulation capabilities that go far beyond those of conventional CAD systems. They use interactive graphics software to create computer-generated simulations that are so close to reality that users almost believe they are participating in a real-world situation. In many virtual reality systems, the user dons special clothing, headgear, and equipment, depending on the application. The clothing contains sensors that record the user’s movements and immediately transmit that information back to the computer. For instance, to walk through a virtual reality simulation of a house, you would need garb that monitors the movement of your feet, hands, and head. You also would need goggles containing video screens and sometimes audio attachments and feeling gloves so that you can be immersed in the computer feedback.

While augmented reality is a related technology for enhancing visualization. AR provides a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. The user is grounded in the real physical world, and the virtual images are merged with the real view to create the augmented display. The digital technology provides additional information to enhance the perception of reality and make the surrounding real world of the user more interactive and meaningful. The Interactive Session on Technology provides more detail about AR and its applications.

Why is augmented reality so appealing to marketers?

Augmented reality is very interesting for marketer because it is very promising to increase the sales  It can create the customer to be involved in marketing campaign. The experience of marketing campaign will create potential customer to increase conversion rate. 

What makes augmented reality useful for real estate shopping applications?

It is very useful because it will help potential customer to get information in the real time. It provides all the detail needed by customer about the property such as the price per meter square, the quality, price of the building, etc. 

Suggest some other knowledge work applications for augmented reality

Augmented reality may be very good for the company to improve the trainig session. It can help the new worker to experience in the virtual reality plus the additional (augmented reality) to help them to understand the new standard of job.